The second of three public service announcements is currently being aired with the previews at movie theaters in Harford County, Maryland.
The announcements are aimed at warning moviegoers of the dangers of opiate use, particularly heroin, and raising awareness about the very real fatality of addiction. These announcements are aimed at the youth of Harford County, where heroin deaths are steadily increasing, and are currently 12 ahead of last year. The PSAs show real young people in the community who have lost loved ones to heroin overdoses or experienced the dangers of addiction personally. County executives believe that the message of warning teens and young adults against drugs may carry a heavier weight when coming from their peers. County official Barry Glassman says that the currently-airing PSA has reached more than 175,000 people over the summer break, and it will continue to air until September, when the new announcement will begin to be shown. For more information, click here.
An Effective Tactic?
The idea of using their peers to communicate the dangers of heroin and opiate use to teens implements the basic principle of any support group- a message is usually better received by someone who not only has been through what you are facing, but who is relatable. This concept is part of what makes support groups and twelve-step programs so effective. Perhaps the young people in Harford County will see these PSAs, and will think twice before trying drugs.
Help is Available
If you or someone you know is addicted to heroin or opiates, there is no time to waste. Call the treatment professionals at Serenity Acres today for your free confidential assessment: 1-800-203-2024.